The Monopoly Regulation and Fair Trade Law has continued to develop
and shape the competitive environment in which our business operates.
The Fair Trade System now represents a key policy in the drive to strengthen
competition and promote sound business structures and practices.
It is vital to our company's success and long-term survival that we embrace
the global standards of fairness and transparency embodied in this policy.
A strong commitment to these principles will only improve the quality of our management
and strengthen our ability to compete on a global scale. The long-term advantages
that flow from such a commitment easily outweigh any short-term
benefits of clinging to old ways of doing business.
Today, I issued a declaration of our company's voluntary commitment to the observance
of fair trade regulations and our code of ethics. This voluntary commitment underscores our company's
determination to be a global leader in ethical management as well as in business performance.
All executives and staff members are asked to pledge themselves to
fulfilling our objectives of transparency and fairness in all business operations worldwide.